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Archive for month: October, 2015

Periscope Summit Changed My Life – For The Better

Periscope Summit Changed My Life – For The Better

It was about two months ago that I purchased a ticket (a golden ticket as I called it) that was about to change my life for the better.

Cue: Periscope Community Summit NYC 2015 …

I have been back in the UK for a couple of week and decided it was time to put pen to paper (well fingers to keyboard) and share my experience of The Periscope Community Summit with you.

The lead up to the summit was an exciting time for me, strengthening connections with people from all corners of the globe through Periscope and Blab. There was a real excitement that we would all be coming together as a community, face to face for the first time in New York City.

I have to give a huge shout out to the Periscope Community Summit organisers Ryan Bell, Cathy Hackl, Alice Chase, Randall Chase and Alexis Cardoza who organised something that I can only describe as incredibly special, their vision is what made this happen. I , for one (amongst many others I know that share the same view) am very grateful.

TEAM

 Leaving On A Jet Plane

The flight over to NYC was filled with excitement…. I scoped from the airport in London and boarded my American Airlines flight to The Big Apple! Wi Fi on the plane on the way over meant I was able to post and share the exciting journey with many of the other amazing people and social influencers that were also attending the event. The excitement built as the plane descended into New York, knowing I was about to meet the people I had been sharing social media conversations with for a long while. I could not wait to meet everyone!

Hello Friends IRL , How Great It Was To Meet You!

Arriving at Yotel was an awesome experience (there are too many people to name in this post, but for the purpose of anyone reading this who attended, you are all very special people). I first met my ‘roomie’ for the next few days Kohleen Lidell and Adrienne M Dyer and her husband Colin Dyer…. the first thing that happened? …. squeals , and hugs! I cannot explain how exciting it was, finally meeting people that you feel you already know in actual person. We checked in and up in the lift we went!

As the doors opened, the first thing I saw was a rather familiar back of a hat (I think many of you will know who’s hat I’m referring to here) The words read ‘Talk Fast – Tweet Faster’ It was none other than iSocialFanz himself Brian Fanzo More hugs were the order of the day! I have followed Brian on Twitter for years and he was someone that I was super looking forward to meeting. His values and beliefs have always resonated with me highly and to be quite frank, he had always just seemed like a really nice human being … he did not disappoint.Over the next few days of getting to know him better, I can honestly say that Brian is as exception ally nice in real life (if not better) as he is across social media. he is a million percent authentic, genuine and all about community!

I chuckle about this now, but the one thing I was not expecting was people’s proportions. Meeting Ryan Steinolfson, Alex Khan, Ryan Bell , Mitch Jackson and Alexis Cardoza in real life?  Man, those small squares we view on Periscope and Blab, does not quite represent how these guys proportions are in real life …. they are super tall, but to go with that, they have super big hearts too, genuinely 100% lovely individuals. It was an absolute pleasure to be able to spend a few days in their wonderful company! …. and of course, more hugs, were the order of the day!

The one thing I can say about The Periscope Community Summit, is how genuine and familiar those first real-life connections felt. There were no awkward silences, it just felt like a group of friends meeting who had known each other for years. It was at this moment, before the keynote speeches had even begun, that I began to realise the immense power of Periscope as a platform. People who had NEVER met before, were greeting each other like friends. We kind of knew each other from watching snippets about each others lives through the small screens of our smart phones. If those relationships could be formed at such an early stage, before even meeting, it quickly dawned on me how powerful Periscope could be as a business tool. A platform that has the ability to break down those initial barriers that we sometimes have before we meet someone for the first time in real life …. WOW …. to me, this was going to be huge.

Business Aside … Periscope Has A Much Greater Power … COMMUNITY!

It was all about to begin, seats taken, stage ready, eager audience and a powerhouse of speakers about to do their thing …

Hundreds of Periscopers were now gathered ready to watch what I can only describe as THE BEST keynotes I have ever heard in my life. The buzz in the room was immense.

Welcoming a collection of rather fine people …

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We were taken through the whole summit, step by step by Africa Miranda and Marc Kaye. Bravo Periscope Summit for picking this pair of perfect hosts! they grabbed my attention straight away!

So, It all began with an opening keynote from Grant Cardone, who I have to say is a very humble and down to earth guy! … His inclusion of our youngest attendee (a 9 month old baby, who soon became known as ‘Peribaby’) in his opening keynote was rather heartwarming! Of course, he ‘brought it’ as he always does, with his powerful presence and words of motivation. But it was really nice to see this other side. Immediately, I knew this summit was going to bring so much value, inspiration and so many perspectives.

The keynotes that followed from Alex Khan, Alex Pettitt and KatchHQ Were nothing short of amazing in their own unique ways! … covering their own view points and perspectives, delivering power and inspiration with every single word. I honestly couldn’t believe how inspired I was! …. In two words, MIND BLOWING!

Then came Tasmin Lucia-Khan , everything that this lady embodies is wonderful. Her keynote brought so much emotion with it. I smiled, I cried and  it made me think of all of the different ways Periscope could be used for social good. We should all be using Periscope for social good. What a powerful presentation from a powerful lady. She genuinely is an absolute sweetheart and I thank her for touching my heart.

The whole Periscope Summit to me was just INCREDIBLE and every single keynote speaker inspired me in their own unique way.

The closing keynote came from Brian Fanzo it was absolutely outstanding.

We > Me: The Future Of Business Is Community And Collaboration

Brian was introduced like this, ‘with his message, with his education, is a heart’ … that couldn’t have been more perfect.

That heart, and a great big heart it is too, spoke to every individual person in that room with such a powerful message. The future of the business world is in community and collaboration. If we can find ways to #ShowUCare across social media, then together we can be intensely powerful … far more powerful than if we stand alone.

For me, ‘competition in business’ is a phrase that should be banned. In my opinion, there is none. We lift ourselves higher by lifting others and working together to achieve great things.

I strongly urge everyone to watch the keynote  WARNING: Inspiration Overload!

The Social Side Of The Periscope Summit!

Throw together some of the most dynamic and diverse individuals from all corners of the earth who are all hugely passionate about life and business and believe me, you are in for a great time!

The atmosphere was exciting. We laughed, cried, shared emotions, strengthened relationships, took a LOT of selfies, shared a LOT of hugs and came together as a community. I really felt that I had found people that shared such a similar passion for life as I do. I am grateful for all of you.

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Being my first time in New York City, I knew it would take my heart. It is a place I had always wanted to visit. What touched my heart the most were the people. Periscope Community Summit taught me that if we can all be a little kinder, more encouraging of others, embracing of their ideas, less critical, more empowering and see that together, we are a pretty powerful force to be reckoned with and a powerful force that can do great things, then the world would be a much better place!

This changed my life because I really was able to ‘explore the world through the eyes of somebody else’ as Periscope puts it. But not just someone else, lot’s of someone else’s, through the eyes of everyone that attended those few days in New York. My life is richer because of all of you.

So thank you. A huge heartfelt thank you. I look forward to seeing you all in San Fransisco! For anyone considering attending the next Periscope Community Summit … JUST DO IT without any hesitation. It will be the best decision you make! My tickets are already purchased and I’m ready for round two!

Take a look at the next Periscope Community Summit event here.

And finally, to each and every one of you that attended who I had the pleasure of spending time with ….. THANK YOU!

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Periscope On Air Button

Periscope On Air Button

What a great feature!

Ok Guys, so I am not one for sharing hints and tips on Periscope (I’ll leave that to the super Periscope hints and tips superstars).

But, I am super impressed with the new periscope ‘Periscope On Air Button’ feature and following a quick scope of testing it, I was wondering if anyone else loves this as much as I do?

It’s super easy to install:

1) Go to www.periscope.tv/embed

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2) Pop your handle into the blank box as you see it below (selecting either a large or small button size)

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3) Periscope will then generate you the HTML code to use on your website or blog …. hey presto, it’s super simple!

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It appears nice and clear on your website …

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And informs your website viewers exactly when you are live …

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Bravo Periscope … Big Thumbs Up!

I really LOVE this new feature what a great addition to this awesome platform.

Rock Twitter In 5 Easy Steps

Rock Twitter In 5 Easy Steps

Are you looking for ways to successfully market your personal brand or business with Twitter? Do you want to learn some of the best practices that can help you rock at using this powerful platform?

If so, you are in the right place! … These 5 tips will help to get you on your way!

If You Are Tweeting – Tweet Smart

With the increase of the direct messaging facility on twitter and talks about increasing twitters 140 character tweet limit (of which I am not a fan) it’s important to remember why we use twitter, to convey a message in a clear, concise and effective way. I hear many effective twitter users say ” How is it hard to write something in 140 characters?” However, for those who are new to twitter or struggling to convey a message in 140 characters, trust me are not alone, It is precisely because of the character limit that it becomes more difficult to convey your twitter message effectively

Tweeting smart will help you to increase your brand awareness and audience engagement on twitter in an effective way. So, how do you tweet smart? I would start by using hashtags that are relevant to the content you are posting and to the audience  that you are targeting. Practice writing exactly what you want your tweet to say by opening up your tweet then eliminating words to bring your tweet down to the character count. You will be surprised how you can convey your exact message in fewer words, all it takes is practice. Remember to leave space for links and images too. Knowing the best time to tweet and having a regular consistent strategy all help when it comes to tweeting smart.

Engage And Build Relationships

It is crucial that this is at the forefront of your mind. Twitter is not just a platform for you to share your promotions and content and talk about how amazing you are, nobody want’s to hear that. Twitter is a social platform that calls for interaction, engagement and growing relationships with other users.

Epictetus — ‘We have two ears and one mouth so that we can listen twice as much as we speak.’

This quote resonates with me, every single time I log into twitter. If you are using twitter purely as a broadcasting tool, you are using it wrong. Listen to what is being said by your followers, by opening up our ears your are able to really understand what people are saying. When you listen you are able to understand people’s pain points and provide value, by helping to answer queries if we know the answers.

Contribute to conversations, ask questions and share content if it is something that lies within your own core values. If you see something that you like, it is likely that your followers will enjoy it too. After all, they are following you and enjoy what you tweet about already. Spread some twitter love and share valuable content. This will also encourage relationships to form with the person or brand who’s content you are sharing. Don’t forget, if someone shares your content a thank you goes a long way. Just as in real life, if someone talks to you, talk back, we are not automated robots and the power of conversation on twitter is something that will turn you from a self promoter and broadcaster into someone who cares about their community. Community is key on twitter, so don’t be shy, get involved.

Build A Content Strategy

Sharing original content that is relevant and cram packed with quality, will help you build a strong twitter presence,  develop trust with your audience and establish your credibility as a thought leader in your industry.

In my opinion, good content is made up of 3 Key elements:

Value + Relevance + Quality

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Ask yourself these 3 key questions.

1. How much value does this content provide for your followers?

2.How relevant is this content to your niche/specialty?

3.Is this content of really good quality? (There is so much content available, is this really something worth sharing)

If you can put a tick in the box next to these key fundamentals then tweet away!

Another part of your content plan should be your tweeting frequency. A good place to start is to practice sending out a certain number of tweets throughout a day, and seeing what resonates well with your twitter community. There is no right or wrong number here, what suits one brand will not suit the next. Experiment and discover when is the best time for you to tweet and how often you need to do this.

Images Are Key

Tweets that include videos and images are proven to drive higher engagement than other tweets. I’m a big fan of the visual! It’s a great way to cut through ‘the noise’ and stand out amongst the many millions of tweets that are sent out on a daily basis.

Highly Successful brands such as Coca Cola use a mixture of GIFs, Vines, videos and images in their tweets, which drives high engagement with their following.

Bold, bright and eye catching imagery is crucial to make your tweets stand out.

It’s All In The Hashtags

Hashtags were born on twitter and have been adopted by many other social platforms as an easy way to categorise content.

Using relevant hashtags on twitter, can help you generate engagement and project your message to specific audiences outside your followers. Using hashtags will help you to target the right audience enabling you to be part of their twitter conversations and put you in a prime place to start building relationships with twitter users you may not have previously connected with.

Experiment first by using the twitter search facility to see what hashtags are being used people in your industry. This is a great place to begin. You will also be able to see the volume of content being served up for each hashtag you search, this will help you to decide if it is a hashtag that you may wish to use within your own twitter strategy.

So there you have it, 5 tips to to help you ROCK twitter.

These 5 tips are simple to implement, they require a little time and practice, but it will be worth it in the long run!

If you would like to learn more about using twitter for business, you may like to consider and one to one consultation. These can be done F2F (Location dependent) or via Skype.

Get Social with twitter guys!

Vikki, Blend Social

Contact Blend Social: Here