Are you looking for ways to successfully market your personal brand or business with Twitter? Do you want to learn some of the best practices that can help you rock at using this powerful platform?
If so, you are in the right place! … These 5 tips will help to get you on your way!
If You Are Tweeting – Tweet Smart
With the increase of the direct messaging facility on twitter and talks about increasing twitters 140 character tweet limit (of which I am not a fan) it’s important to remember why we use twitter, to convey a message in a clear, concise and effective way. I hear many effective twitter users say ” How is it hard to write something in 140 characters?” However, for those who are new to twitter or struggling to convey a message in 140 characters, trust me are not alone, It is precisely because of the character limit that it becomes more difficult to convey your twitter message effectively
Tweeting smart will help you to increase your brand awareness and audience engagement on twitter in an effective way. So, how do you tweet smart? I would start by using hashtags that are relevant to the content you are posting and to the audience that you are targeting. Practice writing exactly what you want your tweet to say by opening up your tweet then eliminating words to bring your tweet down to the character count. You will be surprised how you can convey your exact message in fewer words, all it takes is practice. Remember to leave space for links and images too. Knowing the best time to tweet and having a regular consistent strategy all help when it comes to tweeting smart.
Engage And Build Relationships
It is crucial that this is at the forefront of your mind. Twitter is not just a platform for you to share your promotions and content and talk about how amazing you are, nobody want’s to hear that. Twitter is a social platform that calls for interaction, engagement and growing relationships with other users.
Epictetus — ‘We have two ears and one mouth so that we can listen twice as much as we speak.’
This quote resonates with me, every single time I log into twitter. If you are using twitter purely as a broadcasting tool, you are using it wrong. Listen to what is being said by your followers, by opening up our ears your are able to really understand what people are saying. When you listen you are able to understand people’s pain points and provide value, by helping to answer queries if we know the answers.
Contribute to conversations, ask questions and share content if it is something that lies within your own core values. If you see something that you like, it is likely that your followers will enjoy it too. After all, they are following you and enjoy what you tweet about already. Spread some twitter love and share valuable content. This will also encourage relationships to form with the person or brand who’s content you are sharing. Don’t forget, if someone shares your content a thank you goes a long way. Just as in real life, if someone talks to you, talk back, we are not automated robots and the power of conversation on twitter is something that will turn you from a self promoter and broadcaster into someone who cares about their community. Community is key on twitter, so don’t be shy, get involved.
Build A Content Strategy
Sharing original content that is relevant and cram packed with quality, will help you build a strong twitter presence, develop trust with your audience and establish your credibility as a thought leader in your industry.
In my opinion, good content is made up of 3 Key elements:
Value + Relevance + Quality
Ask yourself these 3 key questions.
1. How much value does this content provide for your followers?
2.How relevant is this content to your niche/specialty?
3.Is this content of really good quality? (There is so much content available, is this really something worth sharing)
If you can put a tick in the box next to these key fundamentals then tweet away!
Another part of your content plan should be your tweeting frequency. A good place to start is to practice sending out a certain number of tweets throughout a day, and seeing what resonates well with your twitter community. There is no right or wrong number here, what suits one brand will not suit the next. Experiment and discover when is the best time for you to tweet and how often you need to do this.
Images Are Key
Tweets that include videos and images are proven to drive higher engagement than other tweets. I’m a big fan of the visual! It’s a great way to cut through ‘the noise’ and stand out amongst the many millions of tweets that are sent out on a daily basis.
Highly Successful brands such as Coca Cola use a mixture of GIFs, Vines, videos and images in their tweets, which drives high engagement with their following.
Bold, bright and eye catching imagery is crucial to make your tweets stand out.
It’s All In The Hashtags
Hashtags were born on twitter and have been adopted by many other social platforms as an easy way to categorise content.
Using relevant hashtags on twitter, can help you generate engagement and project your message to specific audiences outside your followers. Using hashtags will help you to target the right audience enabling you to be part of their twitter conversations and put you in a prime place to start building relationships with twitter users you may not have previously connected with.
Experiment first by using the twitter search facility to see what hashtags are being used people in your industry. This is a great place to begin. You will also be able to see the volume of content being served up for each hashtag you search, this will help you to decide if it is a hashtag that you may wish to use within your own twitter strategy.
So there you have it, 5 tips to to help you ROCK twitter.
These 5 tips are simple to implement, they require a little time and practice, but it will be worth it in the long run!
If you would like to learn more about using twitter for business, you may like to consider and one to one consultation. These can be done F2F (Location dependent) or via Skype.
Get Social with twitter guys!
Vikki, Blend Social
Contact Blend Social: Here