I have a hunger to learn, a real, deep hunger.
I have a desire to meet people who like to create.
I enjoy surrounding myself with people who share brilliance in their diversity.
I enjoy the company of people who like to see others succeed.
I work in the world of social media and I am always looking at unique ways to communicate and build relationships with potential collaborators and clients.
For these reasons alone, I flew to San Francisco to attend Summit Live 2016 and let me tell you this, I was not disappointed.
First of all, let’s go back 7 months…
To give a little bit of context first, I switched on an app called Periscope about 7 months ago and it changed everything. It opened my eyes up to creators, to thinkers, to doers, to achievers, to savvy business owners, to people looking to create opportunities, to people not afraid to take risks, to people who were not afraid to share their voices and their stories, to people who wanted to collaborate not compete, to people who wanted to listen to others, all of this, through an app? WOW! It had me captivated in the first couple of days of using it.
Running a social media business, where education and looking out for opportunity for clients is high on the priority list, I HAD to understand more about Periscope, I WANTED to understand more about Periscope and what I learned, very early on, is no matter what business you are in, be that a small local business, or a huge global brand, that authenticity, community and relationships matter. No matter what product or what service you offer, without those 3 key elements you might as well be a faceless business blasting brand messages and sales pitches at people.
Social Media, as I had known it, had changed. No longer was it a Facebook post or a series of tweets, no longer was it an Instagram post or a Pinterest pin. Don’t get me wrong … all of these elements are still crucial to a social media strategy but Periscope had a power like nothing else I had seen before. We now had an opportunity to connect on a far deeper and more meaningful level than before. We now had the opportunity to see the passion behind people’s eyes as they talked to us through the screens of their phones. We now had access to learn about others and also allow others to learn about us. I quickly saw how Periscope could be and incredible place for people, business owners and creatives all over the globe, to develop relationships at a much faster rate than through any other social media platform I had previously experienced.
So off I went to New York …
The first Periscope Summit in New York was an experience I will never forget. I met, without question, the most passionate, inspiring people I had ever met in my life. I listened to amazing stories, saw how people were using Periscope to revolutionise their lives and felt an overwhelming sense of community. The relationships that were developed were incredible, so when Summit Live San Francisco was announced, wild horses were not going to keep me away!
Summit Live 2016: San Francisco …
Enter an OUTSTANDING event which brought the Periscope community even closer.
When it comes to events, the Summit Live team sure know how to organise something special. This event was cram-packed full of awe-inspiring keynote speakers, educational and amazing panels, day activities, night activities and a great venue!
The thing that stands out above all of this though, is how they encourage and bring out the best in every member of the community. They include everyone. Good people bring out the good in people, the Summit Live team did this in every area of the event that they organised.
My three main takeaways from Summit Live (second time around) were this….
1.Having watched Shawn Thomas deliver his inspiring keynote, there was a sentence that has remained in my mind: ‘There is no person in this room that knows what it is like to live tomorrow’. This couldn’t be more true. What this made me think about and learn was how, as a social media business owner, the role is changing every single day. It’s true that there is no-one who knows what it is like to live tomorrow. Perhaps we may not all be lucky enough to live tomorrow, but today, I/we/you can make an impact and a difference. My focus since returning home has been to really encourage business owners to jump on board Periscope, because what we do today is all we have. There are many barriers that some face when it comes to broadcasting and sharing their stories live to the world. Understanding those barriers and helping business owners and creatives to overcome those barriers, has been and will remain a focus as a social marketer. Education and understanding is what is needed in order to help people to achieve their potential. We are no longer only social marketers, we are social educators and encouragers.
2.The hierarchy of influence on Periscope has changed. Over the past 7 months, Periscope has given a voice and a place for undiscovered people all over the world to share their story and message. This time, there seemed to be a much more level playing field where I was now seeing influencers, creatives and business owners come together as one, no matter what their experience. There was more of a mutual appreciation. The support from influencers, to help and see others succeed, was actually quite overwhelming. There was a real sense and vibe that they too, have learned from people like you and I and that they want to support and elevate others. (For any business owners or creatives reading this, please start broadcasting. Periscope is a place where everyone has a story to tell, value to provide and a place to grow communities and relationships. No-one has more or less value than anyone else and everyone has something that will be valuable to someone, somewhere.)
3.Periscope has huge potential for business owners and creatives as part of a wider social strategy. Periscope provides business owners with an opportunity, like never before, to connect at a completely different level to more traditional methods of social media marketing. The key though, is not to treat it like other platforms. Periscope is raw, real and unfiltered and this is how it’s such a beautiful place for connecting. If you are about to hit ‘start broadcast’ and start selling your product, STOP and think! Focus on people, provide value to people, build relationships with people. If business is going to follow, it will, naturally. I have had many people come to me and say they are going to get rid of the rest of their social media strategy and focus solely on Periscope. Not a wise move, in my opinion. Businesses and creatives that will benefit from using this platform well, are those that integrate and bridge communities between all of their social channels. Periscope is the heartbeat of the whole body of social media, the component that sets the rest of the social media soul on fire.
Opportunity is out there …
Summit Live provided me with an opportunity to speak internationally for the first time in my life. Whilst I have spoken at UK based events and in schools, there was nothing quite like sharing the stage with such passionate, enthusiastic business owners! We had some fantastic discussions, shared our ideas and listened to each others views, the latter, something I believe to be crucial on Periscope, listening to understand. 7 months ago I would never have dreamed that I would be speaking at a Summit of this scale, so thank you to the Summit Live team for allowing me to share my thoughts and ideas with the community! To anyone wondering what opportunity Periscope presents as a platform, you never know where it may take you!
If you would like to see the panel discussions you can find them here:
People Make Periscope Magic…
I cannot begin to mention, every amazing person that I met, adore and have massive respect for on Periscope, I would be here for a very long time, but I want to mention, a few people who impact my life every day, and I urge anyone reading this to go and follow these guys everywhere!
Sarah Moore – Owner of Eleven Lights Media and my social media sister from the other side of the world in Australia. Sarah is super smart and inspires me every day! I could not have wished to have shared the Summit Live experience with anyone else in the same way as Sarah and I did. We work in the same business field, thousands of miles separate us, but Periscope has brought us into the same place where our passions lie. We share ideas and strategies and have a very special friendship. For Sarah’s friendship alone, I thank Periscope!
Brian Fanzo – Huge respect for a guy with a huge heart. Brian lifts others, appreciates others and more importantly helps and encourages people to see the best in themselves. Many of you will know Brian as a social influencer, which of course he is, BIG TIME! But to me, he is someone that exemplifies what community is about. He want’s to see others succeed and this is echoed through everything he does. Brian MC’d the whole summit event in San Francisco. It was great to see him in this environment as I had previously seen Brian keynote. On both occasions he wowed the community.
The Funky Fairy – Rob and Vicki. Two incredibly smart, engaging and welcoming people who exemplify how authenticity, through live streaming, works for business. Rob and Vicki are about people! The fact they have an outstanding product, to me, is a bi-product of who they are as people. For any business owners reading this, go and take a look at how it’s done. These guys make everything personal, relationships matter to them! I was incredibly touched that they sent me some personalised bling clothing to wear at the summit. They show they care every single day. It was fantastic to spend time with Mr Funky Fairy out in San Francisco and I can truly call them both friends!
Ryan Bell – Founder of Summit Live and the reason why all of us have been able to meet people that share passion, determination, the desire to succeed and help others. I actually think Ryan is a very humble person who plays down his ability as a connector of people. Ryan is a special individual who’s inclusion and understanding of people is amazing! At this Summit, we got to meet his beautiful family too, his lovely wife and two rather lovely tiny little people!
Jennifer Quinn– This lady is beautiful, inside and out! I’m very proud to be able to call her a friend. Host of The Daily Q Show and an avid supporter of others in the Periscope world! Jenny stands out in the way she lifts others around her. It was a pleasure to spend time with her for the second time at Summit Live and I highly recommend you follow Jenny.
Jana Francis– Super smart, super savvy, business entrepreneur is how I would describe Jana. She is founder of Steals.com, but to me, Jana is more than this. She is witty, intelligent and uses Periscope to connect people with both her business and behind the scenes life! Jana is all about people, supporting people whilst growing her empire all at the same time! I was lucky to be on a panel with Jana twice at the summit. She has a big heart and a wealth of knowledge when it comes to Periscope!
Eric Neitzel– A great friend of mine who is just a outstanding human through and through! Eric is smart, friendly and I often tune into his scopes on his travels on the road. I’ve been lucky to meet Eric twice and always find him so encouraging of others around him. He is a must follow for anyone on Periscope. He’s a top engager and an avid supporter of the community!
(A little of the friendship fun, blingy clothes from The Funky Fairy) then more great people to follow below!)…..
Frameable Faces– Ally and Doug, husband and wife duo! These guys just GET Periscope! They have an amazing photography business, but first and foremost, they are two incredibly lovely people who engage with every member of their Periscope community! Their scopes are always a joy to watch because they are all about building relationships. Being on a panel with these guys was an experience I won’t forget. They are not only friends but, I learned a lot from them and you can too!
John Kapos– AKA Mr Chocolate Johnny himself! I had watched Johnny for months on Periscope before meeting and joining a panel with him in San Fransisco! What is so great about Johnny is how he takes people into the heart of his business. He shows people behind the scenes and humour is always something you can expect to see in his scopes! He has a huge heart and has built a loyal community of people that he encourages to succeed and achieve,
Alexis Cardoza– Director of Start Broadcast, a wonderful human being and someone who supports everyone within his Periscope community. The Start Broadcast project has been fascinating to follow. It is a documentary about the Periscope live streaming community! Alexis is a must follow in the Periscope world. His kindness and compassion for others is something that has always stood out about him.
Mitch Jackson– America’s Live Streaming Lawyer. It was my second time of meeting Mitch and my love and appreciation for Mitch and what he does grew more! Mitch runs a very successful law firm and takes his community behind the scenes providing business learning advice, tips and ideas. He is a supporter of many and a true relationship builder. Primarily though, Mitch is a people person, you cannot help but feel completely comfortable and supported in Mitch’s’ presence.
Joel Comm– It was my first time meeting Joel in San Francisco. His keynote 100% delivered. Joel is all about ‘Do Good Stuff’ and he exemplifies this through everything he does. Joel is a best-selling New York Times author, has decades of experience in the marketing industry yet he sees value in and appreciates and supports every single person! I’m a big Joel fan. He wowed me in his approach as to how he treats people. He is top guy all about building and growing relationships.
Chris Strub– The first guy to stream live from all states across America! Chris is all about Social Good and has worked alongside many non-profit organisations throughout America. Chris is a supporter to many and someone who shares his story with great authenticity on Periscope, plus, he’s generally just a very nice person.
Alex Pettitt– Alex is known to many for sharing tips and tricks about Periscope! Over the past few months Alex’s scopes have provided diversity by seeing areas of his life that we have not seen before. He speaks kindly of people, supports many and is happy to help people however he can. He has built and grown a strong community of supporters through growing relationships during his scopes. He is a great guy doing great things.
So, Summit Live was everything I expected it to be and more. Thank you to all of the team at Summit Live, for those reading, you can check out the whole team behind the magic here. Friendships and relationships were strengthened in San Francisco, communities became closer, my hunger to learn and understand from others, was more than satisfied. I shared experiences with a group of people who I could not respect and love more. I see huge potential for businesses and creatives no matter who you are and where you are. I wan’t to hear your story, others want to hear your story.
So now the hard work begins to help business owners, who may be nervous to start broadcasting, actually start broadcasting. The more people we can get using this platform, the better and if Summit live epitomises one single thing it is this: What we can do for others is what life is about and far greater than anything we can do for ourselves. For anyone struggling to hit start broadcast, reach out to me , or any other of the fantastic community members who are always happy to help and encourage you!
If every single Periscope user can encourage and help just one person to jump on board then that’s a great job done. I hope to see the community double, triple, quadruple and so on during 2016 and I hope to see you all at Summit Live 2017, tickets are available now! … I’ll be buying my ticket! that’s for sure!